The first thing any successful SEO campaign needs is to find all the opportunities out there for your business, and we do this through research. Once we have an idea of what we can achieve, we’ll then put together a strategy on how to get you there.
This includes:
Once we’ve done all this, we will build a picture of what's needed, along with how to get to where we want to get your business—number 1.
Whenever we’re targeting a local area, making sure we have optimized our GBP is vital to a great local strategy. If we want to appear in the map pack (picture below), then we absolutely need to go through and optimize our GBP, including fully filling out, getting reviews and optimizing it for clicks.
Like all aspects of SEO, this is an ongoing process and not something that is done once and left. So we’ll be adding to this over time.
The technical side of SEO is often ignored, but we need to make sure that the website is built in a way that is easy for crawlers (Google) to understand. This means making sure that our content can be crawled, indexed and then ranked by Google.
We want to make the experience good for both crawlers and users, so this includes making sure there are no user experience issues, including speeding up the website.
We’ll also be making sure that the overall structure of the website is what we need to rank, such as making sure URLs are as they should be, internal linking is adding value, and, of course, making sure we get as many “conversions” as possible.
This is where we’ll create content that is designed to rank, so we’ll make sure we’re matching the intent of the searcher with every piece of content we create, along with making sure that the content is keyword-rich, unique and engaging to turn visitors into customers.
On-Page SEO is essentially making sure that we’re giving our content the best chance to rank whilst at the same time creating content that, when it does rank, converts visitors into customers.
On-Page SEO includes but is not limited to:
Link building is one of the most important factors when it comes to SEO. But easily one of the most risky elements if you don’t know what you’re doing. Link building is essentially having other websites link to your website. It’s risky because a lot of people try to take shortcuts, which leads to toxic backlinks being pointed to your website.
There are many ways to build backlinks to your website, some more or less ethical than others. We will ONLY build backlinks that are going to add to your image, we do not risk your rankings with low-quality links.
Some of the methods we use include:
It’s great to see more enquiries landing in your inbox and the phone ringing more than it used to. But if you don’t track this, how do we know how well we’re doing? We can’t track your phone, but what we can do is track our rankings, our traffic and the form submissions.
So, every month you’ll get a report with all of this information, along with a link where you can log in anytime to see the live rankings.
We’ll be monitoring everything within Google Analytics, along with Search Console. If you don’t have these set up they will be set up during the onboarding process.
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